FORMAT FACTORY - Product Factory versus Culture Factory
Formal Abstraction
The abstraction of content into pure format can be largely related to the concepts further explored by Rotkho and Malevich in their abstract art forms.
In White on White and Black Square, Malevich painted white and black squares on canvas to conceptualize the notion of context as sites of physical and intellectual speculation.
The Project of Modernity
The modernist technique of tabula rasa (''raised tables'') is a bold gesture more than a process erasing content and building a new world entirely lifted off the grounds of history.
In philosophy, tabula rasa is the epistemological
theory that individuals are born without built-in
mental content and that their knowledge comes
from experience and perception.
With regard to the latter, the project can be
understood as a process which unfolds without
knowing its program.