FORMAT FACTORY - Black Cloth & Green Screen : contextlessness & sitelessness
Framing Machine
As I zoom out, changing format shifts our reading of the content.
I was creating a living reciprocity between the act of knowing and the object of knowledge, which approximates the message and the medium.
The process of formatting is a 'framing machine' by which we can chose to omit or reveal, enclose or open up the elements which construct context.
The architect can now misuse the techniques of a linear narration and dualistic oppositions in favor of his own, more intuitive, fictional truths.