FORMAT FACTORY - The Upload : format as argumentation
Electronic Loops
The search for the ''future of the image'' on google, pinterest, Instagram, facebook, ninegag (yes!), youtube and library books, is an appropriation of open-source material.
From the start, the creation of the project is split between myself and the collective, a mix of professionals and amateur online community.
Therefore the project acknowledges a shared position rather than the myth of a single author.
The work resulting from the project feeds directly back the pool of resources in which all control over its afterlife is lost. In school, the prints may fly around the studio and become the objet trouves for somebody else's project. Online, the images may be panned over as part of a hyperlinked network of globally shared, yet transient, interest zones. While the printed picture turns yellow, the digital image granulates among yottabytes of digital information.
Sidenote: DELL Precision M4500
Format Factory was predominantly designed using a Dell Precision Laptop (system type: M4500, processor: Intel(R) Core (TM) i7 CPU X940@2.13GHz, RAM: 8388, Operating System: Windows 7 64-bit). I used raster graphics editors and Computer-aided Design Software to create my work from various analogue and digital resources. To create raster, vector, 3-d and motion graphics, I most commonly used the following graphic type file formats during my architectural education on JPEG, PNG, DXF, (DWG), 3DM , VWX, MPEG, described through PDF. Each element and manipulative actions are encoded and dynamically linked to give visual results. The work material could be archived and compressed and then physically stored on recordable media archives such as CDs, DVDs, floppy disks or temporarily stored on SD Cards and USB mass storage drives. I presented the work through various presentations programs such as Keynote, Microsoft Powerpoint or a portable document format such as PDF or web published through HTML and CSS Codes. However, much of the work was adjusted to fit traditional presentation formats, such as printing on paper or was transformed into a three-dimensional models through technical means.