TABLE OF CONTENT

i | intro

 


 Introduction



FORMAT FACTORY




FAST FORMAT: The Future of the Image What is Format ?
WHITE GROUND: Getting there What is Site ?
CONTEXTUAL VOIDS: From Black to Green What is Context ?
CULTURE FACTORIES: Content versus Format What is Production ?
CRUDE FICTION: Building the Unbuilt What is Technique ?
MEDIUM MEANS MEDIA: The format is the message What is Culture ?


ANNEX




Product Factory: Olivetti Underwood Factory Precedent Product Factory
Culture Factory: Mnemosyne Atlas of Images Precedent Culture Factory



APPENDIX





Notes

Bibliography

Resources